An award-winning author of several books and over 100 articles, Dr. Erich Joachimsthaler is a strategy, innovation and branding expert, “one of the most sought-after keynote speakers on the topic of marketing,” the CEO of Vivaldi, and a visiting professor and lecturer at prestigious universities around the world.

Erich has received numerous awards of distinction for his work. He won the Best Dissertation Award for his pioneering work on solving the mathematical classification problem. In 2008, he won the AMA-Berry Best Marketing Book of the Year award. In 2017, he was inducted as an ISBM Fellow which recognized Erich as a senior scholar/thought leader, having made significant contributions to the advancement of the theory and practice of B2B marketing. There are only 27 academics and scholars exist worldwide who have been awarded this distinction. Erich also was voted Top 50 Chief Digital Officer CDO Influencer list, which is a ranking of global superstars in the fields of digital technology and in the adoption of data-driven culture.

Erich is an internationally recognized authority on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding, and is being quoted regularly major media. He is one of the most sought-after keynote speakers in industry conferences and company meetings in Europe, Asia, and the U.S. He conducts conferences, speeches and workshops in English, German and Spanish.